A complete sermon series brand for Living Hope Church — print bulletins, social graphics, ProPresenter loops, and a landing page that doubled signups for the small-group launch.
Living Hope was launching a six-week series on John 14 — "The Way." Their in-house team was already stretched between Sunday production and the small-group launch the series was driving toward. They needed a complete identity (print, social, stage, web) in three weeks.
We anchored the identity in a single visual idea: a path. The wordmark used a Fraunces display cut in two with a subtle "→" between, echoing the journey theme. The color palette stayed quiet (deep blue, cream, brass) so the photography could carry the emotional weight. Every surface — bulletin, social loop, ProPresenter background — used the same three composition rules so volunteers could build supplemental graphics without breaking the system.
Series launched on time. Small-group signups doubled compared to the previous six-week series. Comms lead saved an estimated 14 hours per week not having to make one-off graphics. Brand assets stayed in active use for nine months after the series ended.
"The system held up across every surface — and our volunteer team could actually build with it without breaking the brand. That's the thing we never get from agency work."
— Sarah K., Comms Lead, Living Hope Church
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